If you are comparing your printed product to what you see on your monitor, in short, printers and monitors produce color in different ways. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Also, the monitor is projecting light AT you, while the printed page just reflects its colors.
The best way to account for color differences is to order a sample print first!
Note as of August 2019: We have gotten new printers in, and have just finished our color calibrations. If you have received an order from us May-July 2019, the colors will be slightly darker with our latest printer calibration.
If you need exact color matching on an order, please let us know beforehand. We will need a physical sample of the print you want to match.
The colors on current orders may or may not match exactly to your previous orders.